Jinan ii Machine Tool Group provides shenyang Huachen Jinbei Automobile Co., Ltd. with the first fully automatic fast feeding stamping production line in China.

"Doing business is a risky occupation, and the control of risk is always the subject of management." Ji 'nan two machine tool group chairman Zhang Zhigang said. In front of the media, he has kept a low profile. On the topic of how to overcome the financial crisis, he said, 'It is better to talk first than to do first.

In fact, as early as before the arrival of the financial crisis, two machine tools began the relevant preparation work. So they took the crisis in their stride. Last year, the second machine realized sales revenue, completed industrial output value and export delivery value increased by 12.88%, 10.99% and 4.4% respectively.

Leading a pace structure this year's good news all from CNC machine tools

"We have been forecasting economic trends in accordance with market changes and economic laws, adjusting the product mix of enterprises, and it will be too late when the storm hits. The only uncertainty is when the storm will arrive, but preparations are always being made." "The good news this year is all about CNC machines," Zhang said.　

Large forging equipment has been the leading products of Ji 'nan two machine tools, its main service object is the automotive industry, in the past such products accounted for more than 70% of the sales of enterprises. In fact, as early as 2007, two machine tool predicted that the auto industry after a period of rapid development, demand growth will slow down. Therefore, from the second half of the year, they began to adjust the product structure, in accordance with the national industrial policy and market demand oriented, began to increase the input of CNC machine tools, add equipment, product upgrading. Last year, with their own funds, they completed an extension of their CNC machine assembly workshop in just half a year, more than doubling the assembly area of thermostatic CNC machines, which normally takes at least a year to complete. At the same time, they purchase CNC rail grinding machine, large CNC boring and milling machine and other control equipment, in order to ensure product accuracy, improve manufacturing capacity.

Sure enough, since the fourth quarter of last year, the growth of automobile market demand has slowed down. Affected by the financial crisis, the investment confidence of automobile related enterprises has declined, and the implementation of some projects has been delayed or cancelled.　

Some of the ordered project users put forward a delay in delivery or suspension. Orders from car manufacturers fell sharply, and press exports stopped altogether. Fortunately, with the paving of "one step ahead to adjust the product structure", the group went all out to expand the CNC machine tool market, and made adjustments in sales, and will enrich the professional and technical personnel in this field to the sales front line. "Thanks to the early grasp of CNC machine tools," after the year has been to get a hundred million orders, and the same period in previous years only tens of millions of yuan. In this field, they won the largest specifications in the history of the enterprise super heavy CNC moving beam gantry boring and milling machine orders, CNC floor boring and milling machine market development has made positive progress, CNC machine tools, automation products sales revenue increased significantly, product structure adjustment initial results

"Everyone is not in the 'crisis' there is a' opportunity ', in this sense, the crisis did give us the opportunity to develop CNC machine tools." Zhang said.

You can do things that you didn't have time to do before.

In the enterprise leading products of large forging equipment, two machine tools or find a lot of articles can do.

Automotive industry enterprises in the main engine investment reduced, forging automation equipment has become a new demand point, two machine tools on the opportunity to promote the introduction of high-tech automatic stamping line new products, and before the other side of this kind of product few inquiries. With the help of users' spare production capacity, the second machine tool expands equipment maintenance, transformation and upgrading business, carries out equipment transformation technology reserve, and cultivates new economic growth point. They seize the opportunity of the merger and reorganization of the automobile industry, give full play to the credibility advantage of enterprises in large automotive groups, actively participate in the reorganization and optimization of forging equipment resources, with new technology, new structure, guide equipment upgrade and transformation of the market, ready for a new round of equipment update. At the same time, improve the security and after-sales service system, visit and overhaul the sold new and old products, accumulate customer resources, strengthen communication with users. "Things that I didn't have time to do before can now be done." Zhang said

As the first phalanx in the international forging industry and the leading enterprise in the domestic forging industry, THE second machine tool continues to maintain the leading advantage. In 2008, they completed the development of large multi-station press feeding system with independent intellectual property rights, and the integrated manufacturing of automatic fast feeding punch line with international advanced level was successfully delivered to use. In the strengthening of large-scale high-speed automatic punching line and servo press, hydraulic air cushion and other new technology research and development efforts at the same time, accelerate the technical upgrading and upgrading of general products, to provide users with more advanced, broad, suitable production equipment. Combined with the national "11th Five-Year plan" development key program, the second machine tool focuses on the development of new products such as high-speed moving beam gantry milling, ultra-long stroke five-axis high-speed milling, moving beam gantry turning milling complex machining center, the whole series of five-axis linkage machining center. Focus on key industries and areas, increase marketing efforts to achieve technological upgrading and market development.

Market expansion product field distribution is wider

In addition to the original automotive field, the second machine tool products began to penetrate into other fields more and more, such as high-speed railway projects in the railway industry; Nuclear power and wind power projects in the power industry; Aviation industry large aircraft, helicopter projects, etc.

Two machine tools to see, by the state to expand domestic demand good policy stimulation, CNC machine tools, forging automation and other markets are extremely active. The development of aviation, aerospace, IT and other high-tech industries and the modernization of national defense are in urgent need of a large number of high-efficiency, precision, intelligent, multi-coordinate linkage and special CNC machine tools; Rail, machinery, textile, metallurgy, petrochemical, shipbuilding, transportation and other traditional industries in order to improve competitiveness, there is also the need for technical transformation, the original large demand for ordinary machine tools and economic CNC machine tools, will gradually rise to the universal type and advanced CNC machine tools demand; The implementation of major economic development strategies such as the transformation of the old industrial base in northeast China, the development of the western region and the rise of the central Region has opened new markets for the machine tool industry. All these for domestic CNC machine tool structure adjustment, looking for new development opportunities to create external conditions.

At present, the two machine tool is aiming at the parts and equipment of some industries, research and development of high efficiency special production line and equipment, to replace the general equipment, the efficiency of the special equipment will be many times higher than the general equipment. They have signed a contract with Dongfang Electric and are designing an automatic stamping line for wind power silicon steel sheet to replace imports. This not only provides the host for the other party, but also provides the whole line design scheme, its production efficiency will be doubled than the traditional way. The country encourages the use of domestic equipment, this line can be applied in many similar enterprises in the future, so this kind of products have a broad market space. In addition, in the high-speed railway project under construction, the second machine tool has developed special equipment for locomotive, car body, bogie, guide rail, etc., and the products of the enterprise are adjusted to more categories.

(reprinted by China International Die & Mould Network)